These tickets averaged $16.30 a piece, while traditional 2D tickets sold for around $12.12 each. Since its release, the "Avatar" sequel has seen more than 56% of its tickets sold for 3D showings. This format, which can be found at standard theaters and in premium auditoriums, also carries a higher price tag. For comparison, all other movies released in 2022 - not including "The Way of Water" - saw less than 14% of ticket sales from premium showings, averaging $15.76 a ticket.īolstering box office numbers for the film is the push from Disney and Cameron for 3D showings. Throughout its run, "The Way of Water" has generated nearly 30% of its domestic ticket sales from premium format showings, averaging $17.80 per ticket, according to data from EntTelligence. Auditorium formats are digital, often called standard, and then premium, which includes screens like IMAX, Dolby Cinema and ScreenX. Film formats include traditional 2D viewing, 3D shows and 70 millimeter movies, said Steve Buck of movie data firm EntTelligence.
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