On top of being the most popular team, the Bills appeared in all five of the top most-played matchups with the Rams, Chargers, Buccaneers, Dolphins, and Cowboys as their most common opponents. Through their increased play, Madden NFL players also overwhelmingly declared the Buffalo Bills as the team to watch this season as the Bills saw a 115 percent increase in usage compared to Madden NFL 22, making them the most popular team in the game. Continuing that trend with the latest release, Madden NFL 23saw a 30 percent increase in games played during week one of launch compared to Madden NFL 22. Madden NFL is one of the longest-running annual gaming franchises and over the last three years, more players than ever have been playing the game.
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